"My personal ambition remains the same — to be creative, to be modern, to stay one step ahead, to enjoy life." — Natalie Massenet
My interest in graphic design began during the MySpace era, when it was cool to customize your profile by using Photoshop to create fun banners and using HTML to make it rain digital hearts. I started designing and coding different profile themes and posted them for others to use.
When the MySpace era ended, I shifted my design skills to advertising design classes that I took in my senior year of high school. During this time I began to pick up photography, and my interest in visual arts only continued to grow. Eventually, I went to college and began studying to be a graphic designer. It was there taking my art basics that I found out that I was not gifted in traditional mediums. While my ability to use charcoal and conte crayons was mediocre at best, my command of Photoshop and HTML continued to grow. I also began taking marketing classes to learn more about the strategic side of advertising.
Fast forward to college graduation where I was launched into a workforce where graphic designers had to work from the bottom up. My work experience started with a part-time, unpaid internship with financial support from working part-time as a server. Eventually, I moved up to a low-paying job at a boutique advertising agency working as a social media manager and photography assistant. Then I found my way into luxury real estate working with a Sotheby's real estate affiliate and that's where I got most of my work experience. Now I can create almost anything from trifolds and postcards to magazine spreads and e-mail campaigns.
Print or digital, I can do it all.
From logos to business cards to social media collateral. Everything you need to make the world know your name.
Think lifestyle photography or visual merchandising.
From design to conception, I can put you on the World Wide Web.
I have a very particular set of skills. Skills that make any design project possible from conception to finish.
“People never learn anything by being told, they have to find out for themselves.” ― Paulo Coelho
May 2019 - Present
Lead in corporate design for both print and digital platforms including ads for local publications, direct mail materials, emails and display ads.
December 2018 - April 2019
Designing print and digital marketing pieces for SAGE, a software company in the promotional products industry. Design work includes but is not limited to catalogues, digital ads, emails, flyers and brand collateral.
August 2014 - December 2018
Designing luxury print and digital marketing pieces for Briggs Freeman Sotheby's International Realty's top producing agents. Works included postcards, tri-fold brochures, blog designs, e-newsletters, print invitations, ads for major national publications such as Wall Street Journal and local luxury publications like PaperCity, and more.
October 2014 - January 2015
Created mockups for upcoming ad books and delivered them to the proper executives for review.
October 2013 - May 2014
Contractor signed on for creating visual content for social media marketing, helping to manage the workflow of the photography department, assisting with photography equipment during client photoshoots, scheduling social media content, and managing clients' social media accounts.
Where I finished my Bachelor of Arts for Visual and Performing Arts with a minor in Marketing.
Where I collected credits for college basics such as math, science, social studies and English.
Where I started my college career and took my basic art classes such as Drawing I and Design I but did not get my bachelors degree at.
This is what I've been up to lately.
Branding for a top producing real estate team at Briggs Freeman Sotheby's International Realty. The piece consists of a square folder with inserts highlighting the group's achievements. Details
A branding trifold for BBR Group, a real estate team at Briggs Freeman Sotheby's International Realty. Details
A property trifold for 9720 Audubon Place, a prestigious estate designed by Richard Drummond Davis Architects. The property was represented by Lisa Besserer, a Briggs Freeman Sotheby's International Realty top producer. Details
I led the creation of ‘Fear the Frog'™ magazine, a supplement of 360 West Magazine. The piece showcases luxury properties as well as lifestyle articles. Details
A local guide for Plano, Frisco, Allen and McKinney that featured luxury properties and lifestyle articles. Details
A print spread in the August/September 2018 issue of Patron magazine for the Faisal Halum Group, one of Briggs Freeman Sotheby's International Realty's top producing real estate teams. Details
Branding for a real estate development group based in Kansas City. Collateral created includes logo, business cards and stationery. Details
A direct mail trifold piece for top producing agents at Briggs Freeman Sotheby's International Realty promoting a prestigious estate in Highland Park.
A magazine spread for the March 2018 issue of Modern Luxury Dallas. The Faisal Halum Group logo was also created by me. Details
A full-page ad in Patron Magazine for one of Briggs Freeman Sotheby's International Realty's top producing teams. April/May 2016. Details
An inforgraphic illustrating the history and expansion of Korean pop music across the globe. Spring 2011. Details
Feel free to contact me for any design needs you may have.
Dallas, Texas
nguyen.t.alyssa@gmail.com
Phone: (469) 422 3041